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ASIC’s sports equipment company in Japan. ASIC production professional footwear and sports equipment for soccer, running, basketball, tennis, badminton, squash, martial arts, hockey, golf, wrestling, track and field, cross-training, volleyball, cheerleading, hockey, and many other sports disciplines . At present, the company has become well-known is the most cutting-edge sports shoes, footwear market.
ASIC Onitsuka Co., Ltd. in the beginning of September 1, 1949 . Its founder, Kihachiro Onitsuka began manufacturing basketball shoes in his home town of Kobe, Hyogo Prefecture, Japan. Soon after, a variety of cultural and sports activities, extend to the use of a variety of Olympic-style throughout the fifties, sixties and seventies of the athletes around the world. Onitsuka Mexico in particular has become a well-known design of 66, including a unique cross-stripes, is now synonymous with the company’s brands, has chosen the first time. In 1977, Onitsuka Tiger GTO ASIC consisting of the combined company JELENK. Despite the name change, all sorts of old-fashioned leather shoes, ASIC is still in production and sales in the international arena Onitsuka label.
The name of the company, “the ASIC” is an abbreviation for the Latin phrase “the soul is Sana in corpore sano”, can be “a healthy soul in a healthy body” or “a sound mind in a sound body” . Since 2007, greater emphasis on the acronym.
In its fiscal year 2006 resulting from ASIC ¥ 171,000,000,000 of net sales and 13 billion yen in net income. 66% of company sales of sports shoes, sportswear, 24% and 10% of sports equipment. 49% of the company’s sales in Japan, 18% in North America and (more…)